Google Analytics 4 (GA4) meaning and things you should know about GA 4 as a business

If you're new to Google Analytics or the world of web analytics in general, there are some key concepts you should understand. The first is that Google Analytics 4 (GA4) is a new version of GA that was introduced in 2020 and had been rolling out since then. GA4 combines UA and Universal Analytics (U). So what does this mean? It means that GA4 will have features like event-based tracking and more automated tagging options. Here's what else to know about GA4 as a business owner:

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

Website traffic is tracked and reported by Google Analytics, a web analytics service. You may use it as a single platform for all of your marketing tools and channels.

Google Analytics helps you make data-driven decisions to improve your marketing performance, so you can make more informed decisions about how best to use digital media in order to drive business results quickly and effectively.

Google Analytics also helps you understand the effectiveness of your marketing campaigns because it provides valuable insights into how visitors interact with different pages on your website (and what they do there), what they're looking at while they're browsing through those pages (what they click on), where they come from (where did everyone else come from?), etc.. 

So that when it comes time for planning new initiatives or creative executions later down the road -- whether big ones like redesigning our entire site overhauling everything including logos etcetera which cost us thousands upon thousands of dollars per month; or small ones like updating old outdated products listing prices etcetera which cost us hundreds upon hundreds dollars per month -- we'll have all these pieces necessary before even beginning any kind whatsoever!

Updates of Google Analytics

Google Analytics 4, or GA4, as it's also called, is a change to the Google Analytics platform that was first introduced in October 2020 and rolled out to companies in 2021.

Google Analytics 4 or GA4 is a new version of Google Analytics that was first introduced in October 2020 and rolled out to companies in 2021.

GA4 is a completely new version of Google Analytics, designed to capture data across multiple touch points and devices. It uses events as its basis for tracking, which allows you to track user behaviour on any device or platform (including mobile). With this new feature, we're also introducing Universal Analytics, where UA uses page views as its basis for tracking user activity across devices.

Where previously there were two separate ecosystems (Google Tag Manager vs Universal), now they're merged into one ecosystem based on the same codebase but with slightly different terminology, such as "page view" instead of "event".

GA4 is a completely new version of Google Analytics; users will be able to access both GA4 and Universal Analytics (UA) for the time being.

In order to understand GA4, it is important to know that GA4 is a completely new version of Google Analytics. The old version will still be available for the time being and can be accessed by users who have been using it before this new change took place.

In addition, both GA4 and UA use event-based tracking—a method that allows you to track events automatically using Google Tag Manager (GTM). This means that with both versions being able to track events automatically using GTM, business owners will not need any additional manual tagging with complex tracking codes anymore!

GA4 is designed to capture data across multiple touch points and devices—websites, mobile apps, smart speakers and more.

GA4 is designed to capture data across multiple touch points and devices—websites, mobile apps, smart speakers and more.

GA4 is a new version of Google Analytics that will allow you to see your website's performance across all channels. You'll be able to create custom reports on how people engage with your content across each channel (mobile app versus desktop).

The core concept of GA4 is event-based tracking.

In GA4, you can track events on your website. These events include pageviews, actions and conversions.

The core concept of GA4 is event-based tracking. This means that it tracks data across multiple touchpoints and devices rather than one specific channel like in previous versions of Google Analytics (GA).

This new version has been designed with that in mind: it's a completely new version of Google Analytics and will require manual tagging using complex tracking code if you want to take advantage of its advanced features such as custom variables or segmentation by device type or browser type (instead of just looking at desktop vs mobile).

UA uses page views as its basis for tracking.

Page views are the number of times a page is loaded. They're affected by the number of ads and widgets on a page, as well as how much content there is on the site.

Page views are not affected by the quality of that content; they only consider whether or not users actually click something (i.e., view it). UA uses sessions as its basis for tracking sessions instead because it's more scientific than just looking at how many people visited your website during one time period—it also considers how long they spent on each page and what kind of activity took place before they left again!

Where Universal Analytics requires manual tagging with complex tracking code, GA4 tracks events automatically using Google Tag Manager!

Google Analytics 4 (GA4) is an event-based tracking system that uses the Google Tag Manager plugin.

This means your website can now be tracked using a tag manager, which is an easy way to add code and calls on your site without having to manually enter each one of them into Google Analytics. The tag manager also allows you to do things like measure user behaviour in multiple locations at once or track conversions from different channels.

GA4 takes everything that GA3 did and improves upon it by adding new features such as:

• Event tracking - You can now use events in GA4 instead of just pageviews; this means you can track things like when someone clicks on an ad or signs up for something through email campaigns

• Custom dimensions - You can now create custom dimension tags that don't exist natively within GA3

The goal of these display methods is to show you how your marketing efforts are moving people through your funnel to a conversion or goal completion.

The goal of these display methods is to show you how your marketing efforts are moving people through your funnel to a conversion or goal completion.

Desktop – 

When someone visits your website, they can see the same content on their desktop as they do on mobile devices. If someone looks at an ad and then clicks through to another page on your site, this is counted as a conversion because it means that the user has completed one step in the buying process. For example: Someone visits Google and views an advertisement; they click through from there into another website (like Facebook) where they spend some time browsing around before eventually leaving again without making any purchases or doing anything else relevant with regard to marketing campaigns being run by either organization; both organizations will receive credit for those actions because users have left their browser windows open long enough for them both (1st party vs 2nd party).

Mobile – 

When someone visits one of our sites using their phone's browser rather than another device like tablets/laptops etc., there are only two options available: either click through directly onto another page within our own network or with a pop-up which appears while scrolling through web-pages and takes the user to our webpage. This benefits in increasing the overall traffic on the website.

Conclusion

GA4 has been a long time in the making and will be worth it for businesses that are looking to upgrade their current analytics platform. It’s important to note that GA4 is still in beta—which means you can expect some bugs or issues with your account as you move forward with implementing this new platform.