Peptweedle
Contact Write for us
  • Technology
  • Design
  • Marketing
  • Learning
  • Growth
  • Collection
  • Education
  • Trading
  • Travel
  • Trending Stories
Write for us
Technology
- Data Security - Blockchain - Artificial Intelligence - Big Data - Cryptocurrency - NFT - Metaverse - Cybersecurity
Design
- UI – User Interface - UX- User Experience - Graphic Design - Sketching - Colors
Marketing
- Digital Marketing - Advertising - Experimental Marketing - Branding
Learning
- Marketing - E-commerce
Growth
- Personality Development - Habits - Manage yourself/time - Wellness - Career
Collection
- New Business - Fashion - Creativity
Education
- Online Courses - Future of Education
Trading
- Stock Trading - Crypto Trading
Travel
- Travel tips - Travel Inspiration
Trending Stories
- Featured - Tech News
  • Technology
    • Data Security
    • Blockchain
    • Artificial Intelligence
    • Big Data
    • Cryptocurrency
    • NFT
    • Metaverse
    • Cybersecurity
  • Design
    • UI – User Interface
    • UX- User Experience
    • Graphic Design
    • Sketching
    • Colors
  • Marketing
    • Digital Marketing
    • Advertising
    • Experimental Marketing
    • Branding
  • Learning
    • Marketing
    • E-commerce
  • Growth
    • Personality Development
    • Habits
    • Manage yourself/time
    • Wellness
    • Career
  • Collection
    • New Business
    • Fashion
    • Creativity
  • Education
    • Online Courses
    • Future of Education
  • Trading
    • Stock Trading
    • Crypto Trading
  • Travel
    • Travel tips
    • Travel Inspiration
  • Trending Stories
    • Featured
    • Tech News
  • Cookies Policy
  • Privacy Policy
  • Contact
Facebook To End Live Shopping on October 1
Digital Marketing
2022-09-01 3 min read

Facebook To End Live Shopping on October 1

Social media giant Facebook has announced that it will remove live video shopping on October 1st. The company claims that the move is aimed to ensure that "products and services are not sold in live video or live stories in our ad products," which includes Instagram Live. Facebook added a new section to its Commerce Policy that aims at curbing the sales of products and services through Facebook Watch Party and Instagram Live streams. It also said that it would continue to keep on introducing new ways for businesses and creators to interact with their communities. 

Social media giant Facebook is going to remove live video shopping on October 1.

Facebook has decided to end shopping via live streaming. This means that Facebook users will no longer be able to watch videos of products being sold by brands on their favourite social media platforms.

Facebook’s move is aimed at ensuring that “products and services are not sold in live video or live stories in our ad products,” which includes Instagram Live.

According to its announcement on Monday, the company said it would remove all forms of live video shopping from its platform as soon as October 1st, 2022.

The company claims that the move is aimed to ensure that “products and services are not sold in live video or live stories in our ad products,” which includes Instagram Live.

Facebook said that the move is aimed to ensure that “products and services are not sold in live video or live stories in our ad products,” which includes Instagram Live.

The company added that it would introduce new ways for businesses and creators to interact with their communities. One of the ways is already seen in Meta apps of Facebook and Instagram, and that is reels. Reels are short, crisp, and informative videos that help creators expand their reach and audience exponentially. Since the length of reels is less than 1 minute, people tend to engage and enjoy these short videos quite often. Content creators and influencers give their reviews and promote a product in short reels rather than long videos, which tend to bore the audience and, therefore, decrease the reach.

Facebook added a new section to its Commerce Policy that aims at curbing the sales of products and services through Facebook Watch Party and Instagram Live streams.

Facebook is going to remove live video shopping on October 1.

Facebook is going to end live streaming of sales on its platforms – Instagram, Messenger, WhatsApp and Oculus. This feature enabled users to browse, explore and purchase items while they were watching live video streams. The feature was launched in May this year by Instagram, which allows you to shop for products at your convenience from within the app itself by simply selecting the product that you would like to purchase from within a specific category or subcategory search bar (for example, "Clothing").

It also said that it would continue to keep on introducing new ways for businesses and creators to interact with their communities.

Facebook also said that it would continue to keep on introducing new ways for businesses and creators to interact with their communities. In addition, the company has extended the same policy to all its platforms – Messenger, WhatsApp, Instagram and Oculus.

The move comes after it was reported that live video shopping was being used by scammers who would lure unsuspecting users into purchasing fake products on social media using official-looking packaging or graphics created by third parties.

Last month, Facebook announced an extension of the same policy to all its platforms – Messenger, WhatsApp, Instagram and Oculus.

Last month, Facebook announced an extension of the same policy to all its platforms – Messenger, WhatsApp and Instagram.

The social media giant has now extended this policy to include Oculus.

However, it has been reported that the move by Facebook was made in order to ban live streaming of "shopping" as part of a broader effort to fight fraud on its platform.

Facebook is not the only major tech company to do so. Apple also made a move in 2016 to ban live streaming for its own reasons.

In May this year, Instagram added a new feature called 'Live Shopping' that allowed brands and sellers to showcase their inventory during streaming sessions. The feature enabled users to browse, explore and purchase items while they were watching live video streams.

Instagram Live Shopping was launched in May this year, and it was available in 46 countries. It included India as well. In addition to being on Facebook, Instagram and Messenger, the feature was also available on Facebook Watch Party (formerly called Watch).

Sellers could use product stickers in their video streams so that viewers would swipe up and get more information about a specific item or brand if they liked it.

Facebook Live Shopping also allowed shoppers to purchase a product without needing to leave the video page. Facebook said that this feature would be available on all of its apps, including Instagram and Messenger. This way, customers could shop directly from their favourite sellers without having to switch between apps.

Sellers can also direct viewers to swipe up through product stickers in the video stream. This feature is already available in 46 countries, including India and several European countries like the UK, France, Germany, and Italy, among others.

Sellers can also direct viewers to swipe up through product stickers in the video stream. This feature is already available in 46 countries, including India and several European countries like the UK, France, Germany, and Italy, among others.

Videos with this feature will be available on Facebook's new live shopping app as well as on its existing mobile site (Facebook). The feature will be available globally except in China, where users are still required to click on "buy" buttons instead of swiping up/down or left/right when viewing a product video.

Facebook has decided to end shopping via live streaming because of certain issues.

Facebook says it is ending live shopping because of issues related to the sale of products and services on Facebook Watch Party and Instagram Live streams in 46 countries. This comes after Facebook faced backlash for its partnership with Shopify, an e-commerce platform that allows users to sell goods.


  • 2

Post Your Comment

3 min read 2022-09-01
  • Trending
  • Recommended
Blockchain

Does Metaverse has a future or is it just a hoax?

February 23 2022
Online Courses

Some popular Digital Marketing Courses in 2022 which can shape your career

July 15 2022
Marketing

Optimising Conversion Rates: Harnessing the Potential of Google Remarketing Campaigns

June 28 2023
Digital Marketing

How can you expect SEO trends 2022 to help in digital marketing?

March 02 2022
Featured

India's Top 10 Startups of 2024: A Rising Tide of Innovation

October 07 2024
Digital Marketing

WebHooters: Your Creative Digital Marketing Partner

August 21 2023
Digital Marketing

Product Page SEO: Optimizing for Success in 2023

August 07 2023
Cybersecurity

Quantum Computing for Cybersecurity: A Double-Edged Sword Revealed

August 07 2023

Collection

Tech

Bridal bike shorts make debut at Milan Fashion Week

Very soon the Rabbit noticed Alice, as she went hunting about, and called out to her in an angry tone, ‘Why, Mary Ann, what ARE you doing out here? Run home this moment, and fetch me a pair of gloves and a fan! Quick, now!’

3 min read November 30 2018
Tech

Bridal bike shorts make debut at Milan Fashion Week

Very soon the Rabbit noticed Alice, as she went hunting about, and called out to her in an angry tone, ‘Why, Mary Ann, what ARE you doing out here? Run home this moment, and fetch me a pair of gloves and a fan! Quick, now!’

3 min read November 30 2018
Tech

Bridal bike shorts make debut at Milan Fashion Week

Very soon the Rabbit noticed Alice, as she went hunting about, and called out to her in an angry tone, ‘Why, Mary Ann, what ARE you doing out here? Run home this moment, and fetch me a pair of gloves and a fan! Quick, now!’

3 min read November 30 2018
  • Cookies Policy
  • Privacy Policy

© 2025 Peptweedle - All Rights Reserved.